While this course is aimed at SEOs specifically, there are principles that can be applied across all digital marketing forecasts. I use simple, intuitive forecasting models and explain them plainly to help you improve your forecasting. I’m not a statistician, data scientist or analyst - and you don’t need to be either. There are some technical skills needed to navigate around worksheets and workbooks but you don't need to be a developer. ✅ Building plausible revenue scenarios When you should forecast
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✅ Using keyword scenarios to show opportunity How to forecast organic revenue ✅ Forecasting with no data Why forecasting isn’t enough ✅ Setting the right expectations How to forecast organic traffic ✅ Using the outside view Why you should forecast
Here’s an outline of what you can expect: I want to share everything I’ve learned and the principles I’ve tried and tested in this course. So much so, I now build forecasts for many SEO agencies and businesses across the world with FutureThought. And the more I learned about it, the more I understood and valued it. I always thought it was impossible to project SEO performance.īut like SEO, the same mysterious complexity drew me to forecasting. Some of that time I spent as a forecasting sceptic. I've successful led agency teams, and consulted on some of the largest brands in the UK. I'm Andrew Charlton and I’ve been working in SEO for over 10 years. I'll show you how to embrace this uncertainty. The pressure for businesses to be data-driven means it’s more important than ever to be accountable for your SEO performance.īeing able to reliably forecast SEO performance can:īut with so many unknowns - algorithm updates, implementation issues and economic challenges - how can you possibly predict the future? Before businesses invest in SEO, they want to know what they’re getting for their money.
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